Heart of the Matter blog Main page header_40pct

By Lisa McCracken, Director, Senior Living Research & Development, Ziegler  This past year has brought forth significant pressures for all of us, especially those providing housing and services for older adults. We sit here in the fall of 2020 with some painful memories, but also a wealth of lessons learned. Ziegler regularly interfaces with senior living chief financial officers (CFOs) and other financial professionals and we have spent significant time assessing the financial impacts of COVID-19.
Stedjan, Megan_website resize (Website).png
By Megan Stedjan  Having worked in the long-term care industry for over 20 years, I know firsthand the peaks and valleys of caring for individuals at one of the most vulnerable times in their life. We have the honor of building relationships with residents whose life lessons and legacy anchor us to the reason we dedicate our lives to older adults, but we also have the challenge of seeing those same residents grow more and more frail--and I haven't yet mentioned the families!
By Claudia Burchstead, Senior Director, The Benecon Group  In most organizations, employers now recognize that their employees are their most valuable asset. As a result, employee safety and well-being are high priorities, particularly in the ongoing COVID-19 environment, to operations in nursing homes, assisted living facilities, and retirement communities, where our most vulnerable citizens reside.
Carden, Christina_website resize (Website).png
By Christina Carden  From the day we made the decision to "go virtual," it's been a nonstop learning experience. With only eight weeks to turn months of planning for a live event at Hershey Lodge into an engaging virtual conference, all amidst a pandemic where our members need us supporting them in other critical areas - let's just say our team had their work cut out for them.
Larry Zook head shot.png
By Larry Zook, President and CEO, Landis Communities  Throughout the COVID-19 pandemic, the team at Landis Communities has been looking for silver linings behind the storm clouds of a once-in-a-century pandemic. Communications tech has provided some heart-warming stories of unexpected connections and brought joy to the hearts of those we serve.

Premier Sponsors