April 12, 2023 1:00 PM to 2:00 PM

Live Webinar!


In this webinar, presenters will explore some of the assumptions we make as employers of front-line care workers and challenge ourselves to become an employer of choice! The Senior Care industry has had a workforce retention problem for years, and the effects of the COVID-19 pandemic have only made things more challenging for Senior Living Operators. This much is clear and largely agreed upon by most operators, however, the underlying reasons for this issue have never been less clear. Discussion will be had on what motivates caregivers, what demotivates caregivers, company culture, what tradeoffs caregivers make for pay rate, and what tradeoffs caregivers are not willing to make. This study reveals that while employees and employers agree that pay is a top factor for the workforce in assisted living, the two groups are not congruent on what tradeoffs, compromises, and collaborations can be made in solving workforce turnover.

CEU Info

This program has been submitted but not yet approved for Continuing Education for 1.0 total participation hours by NAB/NCERS.

LeadingAge PA is recognized by SHRM to offer Professional Development Credits (PDCs) for SHRM-CP or SHRM-SCP. This program is valid for 1 PDCs for the SHRM-CP or SHRM-SCP. For more information about certification or recertification, please visit

To receive continuing education credit for LeadingAge PA-sponsored webinars, attendees must register under their name, participate through the link supplied after registering and complete the evaluation after the webinar.

Registration Instructions

We are pleased to offer this webinar at no charge to members. For non-members, the cost is $80.