Heart of the Matter Blog

Emerging from the pandemic, senior living organizations face a heightened cross-current of conditions, combining pandemic-related factors with long-term trends. Many of these factors have been accelerated by the crisis – impacting marketing and sales, staffing and operations, and financial performance and position.

It is said there is strength in numbers. That premise is the foundation LeadingAge PA builds our advocacy upon, for when we come together and advocate for change, the message is amplified to reach more lawmakers, carrying the potential for more powerful results.

Our members have shown that when facing the challenge of confronting the senior services workforce crisis, there is power in numbers: 110 of our provider member organizations have come together to implement a bold new strategy to positively influence and promote senior living careers in Pennsylvania.

It was a pleasure watching the 2020 Olympics recently. In addition to televising the action, there were many features that told you more about the athletes and their backgrounds. Some had overcome tremendous adversity during their journeys to become Olympic athletes. Their resilience to prevail over life's challenges is admirable.

It's been a crazy year and a half. Most of you are thinking that's putting it lightly, as we know our members have all rolled with the punches and adapted as quickly as possible to continue providing quality care and serve their communities. Our team at LeadingAge PA have made it our top priority to listen with attentive ears and open hearts to understand the needs and provide the right resources at the right time.

Ziegler recently priced $297.03 million of tax-exempt bonds for Enso Village, a new community in Healdsburg, California, sponsored by The Kendal Corporation--headquartered in Pennsylvania--and the San Francisco Zen Center. Despite the pandemic and the challenges of the past year, the Kendal team was able to garner significant attention among prospective residents and hit 95% pre-sales in a record nine months!

I see you. You are reading the sign on the door that says "No Visitors effective March 13, 2020."