CEO Forum

The LeadingAge PA CEO Forum is an exclusive gathering of member CEOs designed to spark new leadership insights, provide opportunities to network with like-minded executives and explore what’s ahead in aging services.

Agenda

June 10, 2025, 6:00 - 8:00 pm | Hershey Lodge

6:00 - 6:30 pm

• Dinner and Networking

6:30 - 7:30 pm

• Community Engagement Needs Assessments: How Life Plan Communities Can Broaden Their Influence and Impact Beyond Their Four Walls. Presented by: Christine Fares Walley, President, Holleran

With non-profit hospital systems' tax-exempt status coming under scrutiny, senior living organizations should be prepared to face similar scrutiny in the years ahead. Get ahead of these questions while identifying ways to expand your mission by exploring a Community Engagement Needs Assessment.

This session will introduce the Community Engagement Needs Assessment (CENA) which is designed to uncover a wealth of data around the aging experience in the greater community. The Assessment is key to strategic planning because it provides data to support initiatives and insights related to the needs of older adults in the wider community including the identification of gaps in service and barriers to access for vulnerable populations.

Christine will share both primary and secondary data for Pennsylvania and offer insights into how your communities can leverage its findings on a statewide and local level.

7:30 - 8:00 pm

• Networking

CEU Information

This program has been applied for Continuing Education for 1 total participant hour by NAB/NCERS but not yet approved.

Attendees must complete a credit request form at the event.

Attendees must also complete the CE Attestation form online by 11:59 pm on  ET July 13, 2025. Instructions will be emailed to attendees at the conclusion of the conference. If you do not enter the online portal by the above date, you will not be able to retrieve your statement of participation. 

Hotel Accommodations

The Hershey Lodge
325 University Drive
Hershey, PA 17033

• If you plan to attend the LeadingAge PA Annual Conference, please reserve your hotel room through the conference registration site by Tuesday, April 29.
• If only attending the CEO Forum, contact Hershey Lodge and ask for the LeadingAge PA room block and state that you are attending only the CEO Forum: 1-855-729-3108.