People

Paul Furiga is President and Chief Storyteller of WordWrite and a best-selling author. Two decades in journalism shaped his storytelling skills.

After covering everything from murders to the White House, Paul became vice president at Ketchum Public Relations, the world’s fifth-largest PR firm, where he advised Alcoa, Firestone, Delta Air Lines, and Rutgers University, among others.

His curiosity about the "why" behind every organization's story and his passion to share these stories led Paul to found WordWrite in 2002, and to write “Finding Your Capital S Story, Why Your Story Drives Your Brand,” available on Amazon.

Paul’s firm handles a dozen crises a year, ten you never hear about and two that are all over the news. WordWrite has helped dozens of clients, including many in senior living, through crises ranging from federal criminal investigations to financial fraud and social media outbreaks.