People

With deep experience in post-acute care technology and a personal connection to the care journey, Matt Rosa launched Alita after seeing firsthand how broken the process is for families seeking care. Prior to founding Alita, he helped scale startups like IntelyCare and Apploi, working closely with senior care operators nationwide. Today, he leads Alita’s mission to give senior care teams superpowers through empathetic AI, helping communities fill beds faster, hire smarter, and free staff to focus on what matters most: people.