Melissa Smalley, BA, MBA, LNHA: With over 20 years of experience in Senior Care as a Licensed Nursing Home Administrator, I am passionate about empowering Senior Care Organizations in a new way. Over the years, I have been frustrated with the negative image that is placed on Senior Care. As a Business and Marketing Strategist with Marketing Essentials, I am on a mission to help Senior Care change the narrative and thrive. My partnerships in the industry have helped many Senior Living clients with proven sales and marketing strategies. What makes me different? I am dedicated to the success of Senior Living organizations and want to have a true partnership with them. I have helped clients with dynamic, performance-driven campaigns, or ongoing partnerships to accelerate sales and marketing goals. Senior living is my passion and I hope to drive results for the organizations and the industry.